Top 5 Free to Play Games on Android in the UK: Q1 2022

In Q1 2022, the top 5 free-to-play games on the Android platform in the United Kingdom demonstrated intriguing trends in downloads, revenue, and active user engagement. Here's a closer look at their performance, based on data from Sensor Tower.

Wordle from The New York Times Company saw significant growth in weekly revenue, peaking at $146 in the week of February 21. Weekly downloads were highest at the start of January, with 95K, but gradually decreased to 9.8K by the end of March. The game also experienced a decline in weekly active users, starting from 118K in mid-January and dropping to 25.8K by the end of March.

Count Masters: Stickman Games by Freeplay Inc had a consistent download rate throughout the quarter. Weekly downloads peaked at 65K in late January and then stabilized around 31K at the end of March. Active users remained relatively stable, starting at 63.4K at the beginning of January and ending at 61.9K in late March.

Text or Die from Rollic Games generated a steady weekly revenue, averaging around $500 throughout the quarter. Downloads peaked at 82K in late December but saw a gradual decline, settling at 22.4K by the end of March. Active users decreased from 145K in late December to 56.4K by the end of the quarter.

Pull the Pin by Popcore Games experienced modest weekly revenue, peaking at $179 in mid-January. Downloads were highest in early January at 74K, and though they fluctuated, they remained around 25K towards the end of March. Active users followed a similar trend, peaking at 261K in early January and then decreasing to 121K by the end of the quarter.

Airport Security from Kwalee Ltd saw the most significant increase in downloads in February, peaking at 72K. Weekly revenue reached a high of $444 in mid-February but gradually declined to $107 by the end of March. Active users grew to 97K in late February, before falling to 35.6K by the end of March.

For more detailed insights and data, visit Sensor Tower.